Built by people who’ve been in your seat.

Simple Genius came from years of building, running, and growing businesses.

Why trust us

You should not have to figure this out alone.

We’ve been on your side of the table. Now we’re on the other side, walking you across.

Trent and Mark built companies from nothing, ran them, and sold them. They sat in the seat you’re sitting in. They know what a good move looks like versus a shiny distraction, because they’ve had to make that call with their own money and their own people on the line.

They built Simple Genius because it’s the software they never had. The one they wish someone had handed them. In a world that keeps telling you to do more with AI, Simple Genius is the first step.

Portrait of Trent Hiott Trent Hiott
Portrait of Mark Combs, CFA Mark Combs, CFA

“We built Simple Genius for work like ours.”

— Simple Genius founders

The close

Every decision has your business’s actual reasoning behind it.